Case Study

One Taste Eatery Created a Brand That Popped as Much as Their Food

The Client

One Taste Eatery is a fun Modern American cuisine food truck that is a favorite with local customers. Their food is delicious, unique, memorable, and worth coming back for time and time again.

The Project

One Taste Eatery reached out because their brand wasn’t as “cool” as their food, so they needed something more to infuse some life into their business that would be relatable and enticing for new and existing customers. When they approached Liberte Tech the only thing they had was a logo and a brand name.

The Challenges

One Taste Eatery’s brand identity was disjointed and lackluster. In fact, there wasn’t much there besides a simple logo. In such a competitive market as the restaurant and food industry, we needed to help them develop a brand that would capture attention, resonate with customers, and show off their amazing food.

The Execution

We walked them through our Brand Discovery process with starts with a Brand Discovery Session. In this session we do competitor analysis, industry analysis, data collection, brand brainstorming, and more. After this session we were able to continue working closely with them to define their target audience, objectives, and SWAT analysis.

In addition to the visual identity, we helped them develop and identify their values,
mission, and goals.

The Results

Liberte Tech provided One Taste Eatery with complete Brand Identity development. Now they had more than a logo, they have everything they need to effectively run and promote their business. We designed a brand with an emphasis on contrasting colors and mouthwatering, clean imagery that stands out from the competition. They received an updated logo, wordmarks, letter marks, combination marks, symbols, and more. And all of this took only three weeks!

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