Top 10 Reasons Why You Should Invest in a Professional Logo Design
Your company’s logo, in many ways, serves as the visual embodiment of your brand. All businesses have a logo, but not all businesses have a logo that stands out. Why is that? It all boils down to logo quality. To ensure their logo is one step ahead of the rest, the best performing businesses heavily invest in a professional logo design.
The quality of your logo often serves as the difference between someone remembering your brand, or forgetting your brand altogether. It’s essential that you make sure it’s done right. Let’s dive into the most important reasons as to why you should invest in a professional logo design.
1. First Impressions Matter
Many prospective customers will make their primary judgement on a business in their very first impression. Forbes recently estimated that first impressions are formed in as little as seven seconds. That means you have a seven-second first impression window to impress the customer with your brand.
As human beings see things much faster than they read or hear them, logo design is crucial. A high-quality logo will convey a high-quality brand.
2. Build Your Brand Identity
The quality of your product or service should speak for itself, and it should do so through every marketing medium, including logo design. If you can make your logo speak for the brand, it’s the quickest way to establish brand identity with your audience.
Your logo should be simple, yet effective in conveying your brand message. If it can do this, you’ll be able to build positive sentiment towards your brand even in that slim seven-second first impression window.
3. Longevity
Longevity isn’t just a benefit of having a professionally designed logo, it’s also a crucial factor in deciding how the logo will look to begin with. The quality of your logo will determine the amount of trust and engagement you are able to build with the audience. If you can gain this trust with a good logo from the start, you’ll set yourself up to sustain good customer relationships in the long term.
A professional design can also be necessary to build a logo that lasts. Many companies lose the trust of their audience by changing up the most important aspects of their brand, such as logo, vision, mission, or underlying mantra. Customers invest into what your brand stands for, which is why it’s so important to have a professional logo from the start.
4. Stand Out from the Competition
No matter what industry you find yourself operating in, it can be difficult to stand out from the crowd. While many businesses will focus on differentiating their product or service, one of the easiest ways to standout is with the visual aspects of your branding, such as logo.
An outstanding logo design will help create the impression that your business really is different from the rest. With a logo that is truly unique and authentic to your brand, it may not even matter whether or not you offer the same service as your competitors.
5. Lightning-Fast Loading Speeds
The best logos are inseparable from the companies behind them. You can’t think of the golden arches without also thinking of McDonalds. The key to creating a memorable logo is to create a unique logo. It has to be unlike anything else in the industry and evoke an emotion in the audience worth coming back to later. A professional logo design team will have all the information and experience necessary to create such a logo – one that’s worth remembering.
6. Build Quality Customer Relationships
In addition to using emotion to make your customers remember you, a logo will also use emotion to build ongoing relationships with customers. A high-quality logo helps cultivate customer-trust in the brand, which is absolutely crucial in building and maintaining customer relationships in the long term.
7. Ensure the Logo is Unique
Something important to consider in making your logo unique is that it’s not just about creating a logo unique to your industry, but across all industries. It’s nearly impossible to cross-reference your logo design with others across the marketplace. The good news is that a design team that specializes in logo design will be able to do that. They’ll have all the tools necessary to ensure your logo is completely unique, helping to guarantee your brand stands out.
8. Market Your Brand Across All Mediums
One of the many benefits of having a professionally designed logo is that its application is universal across all platforms. A high-quality logo will be recognizable anywhere, whether it’s on your website, on social media, or on a T-shirt!
An additional benefit of having a professional logo is that the quality won’t dwindle as you adapt the logo to different platforms. Many companies’ struggle to keep good logo quality as they re-size and relocate their original design. But professional logo designers can craft a high-quality, adjustable, vector image, which you can use in any scenario.
9. Professionals Know Designs Better than Anyone
We’ve alluded to this already, but it’s important to take note that a professional designer’s experience and knowledge is worth well more than the design cost. Professional designers have seen which styles of logos work well and which ones don’t. They’ll also have the experience necessary to know which style of logo will fit best with your specific business niche.
A professional designer will have all the skills and experience necessary to put your vision and goals for the logo into a real product that you can use across all marketing mediums.
10. Get Your Branding Materials in the Correct Files
We briefly mentioned earlier how a designer will be able to put your logo into a “vector” file so you will be able to scale it across mediums. You’ll also be able to communicate with them about creating a specific file for a specific platform. For instance, some files formats work better for print or web than others. In helping to avoid a blurry or pixilated logo, you’ll be able to work with your designer and get the exact file format you need for each specific marketing medium.
Ready to Get Your Logo Professionally Designed?
The quality of your logo will often make the difference between retaining a client or sending them to a competitor. If you’re ready to make your business stand out from the crowd, contact our professional logo design team today! With our help, you’ll be able to turn your dream-logo into a reality.
