Top 10 Reasons Why You Should Redesign Your Business Website
Poor user experience, rough navigation, and outdated design are just a few of the many reasons that it might be time to redesign your website. The online world is changing constantly, and it can be tough to keep up. If you’ve been struggling to convert clients and customers online, the good news is that a quality website redesign can usually solve much of the problem.
If you’ve been wondering whether or not this is the right time for a small business website redesign, you’ve come to the right place! In this article, we’ll cover all you need to know in order to properly diagnose the current state of your website.
1. Inconsistent or Outdated Design
Do I need a new website? If you’ve been asking yourself this question, the most likely answer is yes. The most common reason to feel like you need a new website comes from having an inconsistent or outdated design. It only takes a couple of quick google searches to see how frequently companies are rehauling their websites.
One of the most important factors in determining how relevant your business is in the online world is how updated your website is – both in design and functionality. Website designs – like anything else in the 21st century – come and go quickly. Chances are that if your website was designed over two years ago, it’s time for a redesign.
2. You’re Getting Negative Customer Feedback
Customers have never been shy to share their experience with a company’s services. One of the most important parts of your business is composed of the moments leading up to a sale. These are the moments where customer anticipation and expectations are highest. Disappointing them here can not only lead to poor reviews, but a struggle for long-term success as well.
Keep your eye out for trends in customer feedback. If more than one person is complaining about the checkout process or the product page, then you’ll know what aspect of your website needs to be fixed.
3. Unfriendly Mobile Design
If you decided not to prioritize your website for mobile use, you may want to reconsider. It’s estimated that mobile eCommerce accounts for a whopping 72.9% of total eCommerce sales. You’ll know if your mobile design needs work when your number of visitors on mobile is good, but the mobile performance isn’t. This means that visitors are finding your website on mobile, but they aren’t converting as much as they should, which likely means there is an issue with mobile design.
4. Visitors are Finding the Site Difficult to Use
Having navigation that’s confusing, a user journey that leads to dead ends, and copy that’s not formatted correctly are all reasons that might explain why your website is difficult to use. This is a different issue than the one mentioned above, because if your website is truly difficult to use, customers won’t even leave a bad review, they will just leave. If you’ve found unsatisfying metrics for time-on-page, conversion rates, or other user flow statistics, it may be a sign that visitors are having a hard time using your website.
5. Slow Loading Times
In the world of instant gratification that we live in, it’s no surprise that users have a short attention span. The truth is that if your website takes too long to load, your customers are going to wind up using a competitor’s site instead of yours.
If you aren’t techy enough to diagnose the problems with your load times, it’s worth reaching out to a web design expert. They’ll have the knowledge and expertise to determine whether it’s an issue with code, content, or some other related problem that’s causing slow loading times
6. Your Website has a High Bounce Rate
Bounce rates can vary depending on what industry your business is in, but if your bounce rate is tracking in the 80-90% range, it’s time to address the issue. High bounce rates occur for a whole number of reasons, including low-quality content, poor user experience, slow loading times, technical errors, and more. If your site’s overall bounce rate is high, there is a good chance that one page is performing worse than others. Diagnose your site, page by page, to find which aspects are performing the worst.
7. Your Content & Styling No Longer Reflect Your Brand
Businesses, audiences, and competitive goals change. If your brand has shifted in recent times, it’s necessary to update your website so your online content accurately reflects that shift. Sometimes, this is a simple fix, such as changing up color schemes or logos. Other times, it can require a total site design rehaul.
8. You’re Not Getting the Results You Want
Sometimes, your reasons for needing a website redesign are really straightforward. As the market and online sentiment shifts, so can your results. If you’ve been struggling to achieve the results in traffic, leads, or sales that you think you should be achieving, that may well be a result of poor design.
Companies can struggle to see the results they want online for many reasons, including poor SEO, irrelevant content, unnavigable dashboard, or a high bounce rate.
9. Your Business is ready to Grow
If you’ve been looking to push your business into new markets, or add new products and services, it’s likely that you’ll need a website redesign. It’s best to be proactive about redesigning your website. So, if you’re laying down a plan to grow your business in the upcoming months, don’t be afraid to reach out to a web design expert for help!
10. Your Website is Missing Quality Keywords
SEO is a huge factor in how much traffic your website gets, and also goes a long way in determining the overall performance of your site. If you want your website to rank on search, it’s necessary to optimize all of your website’s content for SEO. This includes all general website copy, product descriptions, titles, headings, blog posts, and landing page material. Redesigning your website to include the most relevant keywords around your niche can do wonders for your website’s traffic flow, conversions, and overall performance.
What are the Next Steps in Redesigning Your Website?
If you’ve been contemplating whether or not it’s the right time to redesign your website, and have finally decided to pull the trigger, then don’t wait any longer! Our well-vetted and experienced website design team is here to give your website the look it deserves. We are committed to helping you create the best website for your specific business, and can guarantee you’ll receive the expertise necessary to make your site operate at peak performance. Feel free to reach out for a stunning website redesign today!